Founding beta while the analyst is still getting sharper.
Free proves the judgment. Paid gives Itto the private data and memory to become your ongoing analyst. The post-beta anchor is the real category: a lightweight analyst, not another toy tool.
| Free $0 |
Founding beta
$20/mo |
|
|---|---|---|
| Your data | Outside-in only: public crawl + live search data | GA4 + Search Console connected. Answers from your real numbers |
| Questions | One diagnostic + three follow-ups, total | Unlimited |
| Conversations | One | Unlimited |
| Analyst brief | Not included | A 90-day first-read brief on your own numbers when you connect |
| Memory | Not included | Remembers your business. Every conversation starts smarter |
| Google connection | Not required | Read-only, explicit, connected in Settings |
No Google data required for the free diagnostic. Identity signup comes first · no analytics scopes are requested when you sign up. Private Google data is connected later, explicitly, only if you upgrade. Itto's Google access is read-only: it reads your numbers, it never writes to your site and never auto-publishes content.
Running SEO for clients? Ask about agency access.