Free on any domain. Founding is unlimited, and your price never rises.
The free read proves the judgment on a site you choose. Founding is for the work after that: every client, every question, and the thread kept between visits.
| Free$0 | Founding$49/moFirst 50 seats | |
|---|---|---|
| Domains | Any one domain: yours, a client's, a competitor's | Any domain, as many as you need |
| Diagnostics | One | Unlimited |
| Follow-up questions | Three, in that thread | Unlimited, in unlimited threads |
| Memory | Not included | Remembers each site and what you have already worked through |
| Connected data | Not available | Optional. Connect Google Analytics and Search Console and it answers from your real sessions, queries and positions |
| First-read brief | Not included | A brief on your last 90 days, the moment you connect |
| Google access requested | Sign-in only. No Analytics or Search Console scopes | Read-only Analytics and Search Console, granted in Settings when you choose. Never required to use the plan |
| Billing | Nothing to cancel | Monthly. Cancel anytime. Your price never rises while you're subscribed |
Itto is not a content generator and not a dashboard: it reads, reasons and answers, and when the data can't support a conclusion it says so.
Nothing Itto does writes to a site. Its Google access is read-only, requested only on the founding plan, only when you connect, and every number it gives you carries the tool and date range it came from.
Running SEO for clients? Tell us how many sites.